A higher search ranking often lends an air of respectability to a website. It also makes a site more visible. This, in turn, increases traffic. 

Getting more traffic starts with the right content. Then, you need to use SEO so your audience can find your content. So here’s a quick look at how to use SEO for publishers.

Search Engine Optimization (SEO) for Online Publishers

SEO text wallpaper

Web publishers often use SEO. They insert specific keywords to attract users. Carefully chosen keywords help websites rise to the top of search lists. But SEO needs more than keyword-rich content. When starting a website, pay attention to each of the following areas:


Every page of content should have a unique and content-specific title.


Use relevant, detailed, and specific keywords when writing meta (head) tag descriptions.


When organizing site root structure, keep URLs in mind. Filenames filled with numbers will lead to URLs filled with incomprehensible code. But files with content specific names will help users find content.


Pay some attention to your navigation structure and how it creates links. Make files and hierarchies with an eye toward user experience, not programmer comfort.


Write your image file names, captions, and descriptions with optimization in mind. You should also try to use specific, accurate, and detailed keywords.


The best SEO is high quality, evocative and targeted content.

For web publishers, Google’s Webmaster Help Forum is a valuable resource where you can ask questions. You can also tap into a vast knowledge base relating to SEO and analysis.

Website Traffic Analysis

Fee structures for web advertising are based on traffic. This is also true for revenue generation. Both are measured in users, visitors, page views, and hits. The greater the traffic, the higher the cost. It also means greater advertising fees, and greater revenue. So it’s critical to know the traffic volumes, sources, and patterns related to your site. This is key to maximizing traffic, and it all begins with Traffic Analysis.

The gold standard for site traffic analysis is Google Analytics. It has a comprehensive suite of web traffic analysis tools that are recognized by most web advertisers.

Internet advertisers want to know how many unique visitors, page views, and hits a web page has. They will also want to know how many pages the average visitor views, and how much time they spend on the site. Any credible analysis will also include visitor location. They can also include how those visitors found their way to the site. For example, whether it was through a search or through a direct inbound link.

Website Ranking for News Publishers

Internet advertisers also assess websites on ranking services, like Alexa, which compare websites to one another. They look at your site’s traffic figures and the number of sites that link to yours.


Understanding web traffic patterns lies at the heart of most web publishing endeavors. As do the techniques used to increase that traffic. As a result, traffic analysis and SEO for publishers are vital to every website build.