In this tutorial you will learn how to give someone the ability to manage your Google Analytics (GA) account.

If you want to delegate CRO (conversion rate optimization) to an agency or team member, you’ll need to know how to grant ALL permissions.

See the video demonstration:

Step-by-step instructions to grant all permissions:

After you login to Google Analytics:

1. Click the gear icon at lower left

2. Click User Management in the first column

3. Click the Plus (+) icon, at top right

4. Select Add New Users

5. Enter the person’s gmail address

6. Select the permission level. To grant all configuration capabilities, be sure to select the boxes for Edit and Manage Users. These boxes need to be checked if you are granting permissions to an agency who will be managing this for you.

7. Click the Add button

That’s it!


Benny Traub
Benny Traub

Benny is the lead instructor at He founded the Student Marketing Agency to give small businesses the ability to delegate marketing tasks to experienced students at a discount to typical agency rates. This arrangement also gives students and graduates the opportunity to practice their skills and stay on top of their chosen field, even while seeking other employment, and as a way to earn extra money.

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