The tactic discussed on this page describes a method for collecting the name and phone number from more site visitors. If this is important to your business model, you will get more leads by following this tutorial…

We call this process a lead generation “handshake”.

In general, a handshake is when new prospects identify themselves. In many cases, they do this by calling you, booking an appointment or filling out a form. You can also ask them to optin to browser notifications, or even tag them for remarketing.

This is is important, because you will not be able to follow-up with them unless you identify your individual site visitors. Once you know who they are, you can then follow-up and invite them to explore your offer further.

In digital marketing, much of the challenge is focused around identifying website visitors, then using automated marketing chase them around the internet until they are ready to be reeled in.

The Secret Handshake described in this tutorial shows you how to maximize the number of website visitors who fork over their name and phone number, allowing your sales team to call them.


Benny Traub
Benny Traub

Benny is the lead instructor at He founded the Student Marketing Agency to give small businesses the ability to delegate marketing tasks to experienced students at a discount to typical agency rates. This arrangement also gives students and graduates the opportunity to practice their skills and stay on top of their chosen field, even while seeking other employment, and as a way to earn extra money.