Social Media Campaign

The example social campaign shown below is our recommended strategy for obtaining maximum free traffic.

Step 1 - Build Social Profiles

Depending on your industry and target market, select social profiles will be created which serve two purposes:

  1. Each social profile gives you another potential listing on the first page of Google. The more real estate you own on page 1 of search results, the more leads you get and the better you control your online reputation.
  2. Each social profile gives you the ability to build online tribes. Since social followers receive notification of your posts, you can leverage social tribes to generate free traffic, leads, appointment or sales, EVERY time you make a post.

Consider creating social profiles in major social platforms, including;

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Step 2 - Brand your Social Profiles

Each social profile should have consistent branding with your website. Notice the brand similarity in the profiles shown below:

Facebook:

LinkedIn:

Twitter:

The branding in each social profile should be recognizably similar.

Step 3 - Use a Blog to Build Authority and Save Time

To maximize the effectiveness of your social profiles, you need to be regularly posting content. The easiest way to do this is to create one piece of content, then syndicate that identical content throughout every social profile. e.g. create content once, then repurpose it several times.

The first post of all new content should be to your blog. This provides SEO fodder for search engines and builds the authority of your website, ultimately leading to FREE traffic and leads. If you need affordable SEO, then leveraging your social content is the way to go!

Each post must contain hidden social meta tags.

Social meta tags are not visible to website users, but are readable by your social accounts. For example, Facebook reads 'open graph' meta tags. Twitter reads 'card markup' tags.

These social meta tags enable your social accounts to pull images and information directly from your blog post. This allows you to, in many cases, simply paste the URL of your page into your social posts. The social account then automatically pulls the content from your page AND also makes your images clickable back to your site.

Having images clickable back to your website is an essential part of your social campaign.

If your website has been constructed properly, you will have far more control over the prospect once they are on your website.

On your website they can request pricing, more information and possibly even book appointments. And if you run an ecommerce site, they can buy.

Demonstration:

TEST IT: Copy and paste the URL of this page into a Facebook post and watch facebook automatically pull the info from the hidden social tags into the post.

For all these reasons, it is best practice so siphon followers on social accounts over to your website. Many marketers make the mistake of doing this in reverse. They will place links on their site leading prospects over to social accounts. There is a time and place to do this, but definitely NOT when a new prospect has landed on your website.

Do you already have a blog? You are ready to start posting!

How to find good content ideas.

Step 4 - Start Posting

To maximize the effectiveness of your social profiles, you need to be regularly posting content. The easiest way to do this is to create one piece of content, then syndicate that identical content throughout every social profile. e.g. create content once, then repurpose it several times.

The first post of all new content should be to your blog. This provides SEO fodder for search engines and builds the authority of your website, ultimately leading to FREE traffic and leads.

Each post must contain hidden social meta tags.

Social meta tags are not visible to website users, but are readable by your social accounts. For example, Facebook reads 'open graph' meta tags. Twitter reads 'card markup' tags.

These social meta tags enable your social accounts to pull images and information directly from your blog post. This allows you to, in many cases, simply paste the URL of your page into your social posts. The social account then automatically pulls the content from your page AND also makes your images clickable back to your site.

Having images clickable back to your website is an essential part of your social campaign. If your website has been constructed properly, you will have far more control over the prospect once they are on your website. On your website they can request pricing, more information and possibly even book appointments. And if you run an ecommerce site, they can buy.

For all these reasons, it is best practice so siphon followers on social accounts over to your website. Many marketers make the mistake of doing this in reverse. They will place links on their site leading prospects over to social accounts. There is a time and place to do this, but definitely NOT when a new prospect has landed on your website.

Once you have content on your site, it is a good idea to add social proof by adding social-share buttons, then showing how many people 'like' the content. If you don't have enough organic traffic, you can run ads to drive traffic to those articles. Our SocialBoost service is a great addition to your strategy.

Step 5 - Drive Traffic

We are now ready to start driving traffic.

By leveraging the ad service operated by the social platforms, you can promote the content that you are posting on these platforms.

In some circumstances, you can also leverage the social accounts belonging to others by paying them a fee to promote your social content.

In either case, if people like the content, they will share it with others and thus your content can go viral. You get free advertising and this viral benefit can continue for days.

This 'advertising' phase is where the real money will be invested, and thus a well-defined sales funnel is required, along with accountability at each stage of the funnel.

We always recommend starting small, and dipping a toe in the water before investing large sums. You can use these small experiments as a way to finetune your sales funnel.

Once your funnel is converting into leads, appointments, quotes, traffic and sales, you can then scale your social-ad campaigns and reap the rewards!