Social Media Packages

To get the maximum amount of free traffic from your social media package, it should be tightly integrated with your SEO and content marketing efforts.

Rather than merely pushing content out to the social accounts, we leverage the company’s website as a central hub. The goal is to draw social followers into a meaningful business relationship. This often begins on the website, so as a general rule; we try to develop the social campaign in such a way that it facilitates free website traffic, leads, appointments and sales.

The first step in this process is to create interesting content, then publish that content to the company’s website/blog.

We then format this content’s important SEO components such as alt tags, H tags, and keywords, so the content does double-duty as an SEO magnet for Google.

We always add the important (but hidden) social meta tags, including Twitter Markup, Open Graph and Structured Snippets, to allow social platforms such as Facebook to build links back to the company’s website.

This new content builds the authority of the website, and thus helps the company gain SEO traction.

As part of your package, we then syndicate that same content to all major social accounts, including Facebook, Twitter, LinkedIn, Instagram and Pinterest. However, rather than merely copying and pasting the content, if it is formatted correctly, the platforms will allow us to paste the URL of the webpage where the content was originally published. This method of syndication allows the social platforms to pull the relevant content directly from the websites hidden social tags, and consequently, the social platform must point visitors back to the website. This boomerang effect drives free traffic to the website and those prospects can then be pulled into a sales conversation.

The amount of free traffic obtained is determined by how many prospects like and follow these social accounts. Thus, one of the other goals is to build a list of quality followers, who are then treated as relationships which can be cultivated and nurtured towards making a purchase.

This sophisticated strategy does take a bit more time to execute than merely copying and pasting content, however; the rewards are multiplied many times.

A typical social workflow looks like this:

• Source images (and/or video)
• Size and format images
• Write the posts
• Submit all posts to you for approval
• Publish the post to the website
• Format the content for SEO
• Add hidden social tags
• Verify the social accounts are reading the tags properly
• Syndicate the content to the social accounts

If you currently do not have a social media package, we suggest starting with two posts per week, then moving up from there once you start getting traction.

This weekly routine usually takes about three to four hours. (Certain industry content can be more difficult to source or time consuming to develop). This is once the accounts are all setup correctly, properly branded and the first post has been completed. This startup phase always takes more time, but once the system is setup, it all rolls along much faster.

The efforts above, describe the publishing of content. If you have no existing followers, publishing new content will result in some limited attention from potential prospects. But it is limited, and the growth of organic followers can take quite a bit of time if all you do is publish content.

This is why many companies will place their social icons on their webpage. They are encouraging their website visitors to visit the social accounts and become followers. There is a time and place for this, but you must be careful not to cannibalize your first-time site visitors. After-all, the goal is to generate leads and sales, not likes and followers! We can help you strike the right balance so you can enjoy the best of both worlds.

If you are aggressive and desire to get traction more quickly, then you can consider using digital advertising or paid social shout-outs to accelerate the accumulation of followers and fans.

The time it takes to do this work will largely depend on how frequently we create original articles for your website, and how frequently we create the quicker social posts (either curated or photos with quotes).